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ǰ ƴ϶ ġ Ȱ ϴ ħ! 귣, 귣, ۽ 귣, 귣 , 귣 Ʈ 귣̶ ܾ ˻ϸ ̴ ˻ ָ ´. ó 귣忡 ̹ ȭ ¶ ص ƴϴ. 귣带 ٷ å . ¼ å д ڵ , 귣 ? ϸ Ǫ ̴. 귣带 ٷ å ij ô̱. 귣 ߿伺 ƹ ص ġ ʴ. Ϲ 귣塯 ̴ Ƴ . ǰ̳ ǰ 쿭 ŭ 鼭, Һ ν ɾִİ и ¿ϰ ִ. 귣 ܼ ̳ ̹ θ ܼ ġ ۷ι £ Ƴ ̴. ̵ 귣 ߿伺 ˰ , Why 䳻 찡 ʴ. å 귣 ϰ Ǿ, ư ° 귣 ߿ ģϰ ϰ ִ. ̿ 귣 ȭ 쿩 ִ ٷ ־, 귣 ġ ̰ ϴ ̴.
Ѿб 濵 . ̱ ϸ б ڻ ָб 3 ߴ. ָ б Ź п Ǿ, ƿͼ б ִ. ѱȸ ȸ ÿ Ͽ, ѱȸ ȸ, ѱҺȭȸ ȸ ѱ濵ȸ ȸ, ѱΰ濵ȸ ȸ ȸȰ Ȱ ϰ ִ. Ȱ ٸ ״, Journal of Consumer Research, Psychology & Marketing, Journal of Consumer Psychology ο ǥؿԴ. ֿ ʴ Ѹ, Һ ɸ ء, ռ ռ , δ С, 10 ġ Ǽ, غ ִ. ϰŹ, ߾Ϻ Һ ɸ Į Ⱓ Ͽ, 3 Ѱ ӵȡϺ αĮ ȫ Ϲε鿡Ե ģϰ ٰ ִ.
ѷα. Һ ΰ - , ǰ ƴ϶ ν ο̴ - 귣, ǹ̸ οϰ ̸ ϰ ϶ 1. 귣 ź : ǰ ǹ̸ 1. , ٶ : Customer-Orientation 츮 Ȱ ִ° ƴ϶ ֡ ϶ 2. ؾ ٽ δ : Condensation Ʈ ִ Ѹ𡯸 ãƶ ª δٰ ƴϴ 3. ʴ Ѹ ܳ : Creativity ũƼ긦 ؾ Ѵ âǼ Ѵٸ 4. մ´ : Continuity ѹ ְ а ⺻ ϵ, Ӿ ϶ 5. ܹŷ ϰ ݶ Ǵ : Combination Ͻ ǰ ȭ ʿϴ 귣 Ȯ ϶ 6. Ͻ ħ̴ : Consistency 跮 ǥ ƴϴ ִ 7. Ȯ ǽ ´ : Complementarity ̶ ū ־ Ͻ ̴ 1θ ġ. 귣 ȥ̴ üũƮ ǰ ȥ ΰ 2. 귣 ü : ǹ̿ ̸ ϴ 8. ʿ ƴϴ : Extrinsic Marketing ȸ ǥϷ 屸 ǥϷ 屸 ҼӰ 屸 ڱ⸸ 屸 ְ 屸 9. Ӹ ƴ ȣ϶ : Emotional Marketing ൿ ϴ Ӹ ƴ϶ ̴ Һڿ ٰ ΰ ȣϴ Ȱ ãƶ 10. ȭ , ݼ : Emotional Marketing ȭ ŷ õ, , ̴ 4ܰ EQ 11. Ƹٿ ̴϶ : Esthetics Marketing , ɿ , 츮 ̴ Ѵ , Һ ü Ʈ Ȱ϶ 12. ȣ̴ , 귣 丮 : Episode Marketing 丮 ڱѴ Ǽҵ شȭ϶ Ǽҵ ȿ ϶ 丮 Ȱ 丮 ִ 13. ξֶ Բ϶ : Entertainment Marketing ϻ İ ġ Ÿ 14. 귣忡 μ Ҿ־ : Ego Marketing Һڸ μ̴ ۽Ƽ 丣ҳ ټ ǥ 丣ҳ 2θ ġ. ʴ ҿ üũ Ʈ پѾ ϰ õ϶ ʷα. ູ ̴ ᱹ ִ